The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz, purchased the name from Brooks Brothers, the company he worked for at the time. In 1968 he started a line of men's ties.
By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. In 1971, Polo Ralph Lauren launched its first women's collection and his first standalone store in Beverly Hills, California.
Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street. The Polo Sport line came about in 1993.
The brand now produces clothing, accessories, fragrances, furniture, operates the restaurant RL in Chicago, and sponsors a Harlem cancer center in association with Memorial Sloan-Kettering Cancer Center.
The flagship store is located in the Rhinelander Mansion at 867 Madison Avenue at 72nd Street, also in New York City.
Ralph Lauren is one the largest fashion designer/retailer in the United States, with sales almost reaching four billion dollars per year.
Where to find Kids Ralph Lauren?